It's been about a week since Toy Fair and we're still walking on air! Amazing things happened for Adam Beane Industries, and we met so many interesting people while we were there. For anyone who hasn't heard of it, Toy Fair is the largest toy and youth marketplace in the western hemisphere where vendors come to announce new products, and buyers decide on what toys to carry for the coming year. It's a meeting place for all of the leaders in the toy industry, as well as the creatives who design and manufacture everything from blocks and puzzles to collectible statues. Toy Fair is four days long, and sees some 80,000 people a day walk through its doors.
I was invited by Toy Fair's Creative Factor (hosted by Brett Klisch) to do live sculpting demonstrations. The Creative Factor showcases the creative side of the toy industry with presentations and hands-on learning in a variety of creative fields, including traditional and digital sculpture, illustration, and product development. Each day I got to show new sculpting techniques in Cx5 to traditional sculptors, digital sculptors, prototypers and art directors.
The team and I got to meet hundreds of artistic people who sculpt professionally, but what was really neat was learning how many people sculpt for themselves - including an art director who is a national snow sculpture finalist, and a booth assistant who said he just couldn't stop sculpting little faces and "has boxes of them at home."
The most rewarding part of Toy Fair was showing people the new possibilities of sculpting in Cx5, and watching their faces light up. Getting to share those moments of discovery always reminds me of what makes this material so unique, and why I love sculpting in it so much. Everyone who got their hands into Cx5 at Toy Fair loved it! It was also great to introduce professionals who weren't familiar with the sculpting process to how the original pieces are made, from start to finish. We got to talk about everything from sculpting from reference, concealing the separations in sculptures, the molding and casting process, and finish versus final materials.
Toy Fair was an amazing opportunity to connect with artists and creative professionals and invite them to try sculpting for the first time, or learn new techniques to advance their skills. Plus, it was a great kick-off to a year of appearances across the country. Next up, Monsterpalooza! I hope we see you there!