As you all may know, I ran a successful Kickstarter project last year to fund my first tutorial video. In the process of producing the Kickstarter rewards, Adam Beane Industries, Inc. got its official start and is now closer than ever to releasing both the first tutorial video and Cx5 to everyone in the world.
At the beginning of 2012 we wrote an update to the Kickstarter contributors letting them know that their samples of Cx5 and the tutorial video DVDs would be shipping on April 1st. Now, that's a long time to wait for awesome rewards. And it's a long time for us to have to wait to release them!
Why has the Kickstarter project taken so much time, and when will Cx5 and the first tutorial video be available? Read on for an excerpt from the update to the Kickstarter backers.
Shortly into filming the video and trying to make lots of Cx5 it hit us that we weren’t just fulfilling the Kickstarter commitment, we were truly launching the startup business, Adam Beane Industries, Inc. And as a small startup we realized there wasn’t any way to just finish Kickstarter and then focus on production and marketing, etc. It all had to happen at the same time, along with regularly scheduled commissions - the current lifeblood of the business.
These months have been spent both starting a business and producing our first products.
I started this project believing it would be relatively straightforward to scale up production of Cx5 to get everyone samples. Until launching this project I had been producing Cx5 only for myself, in small batches, but had invested in some equipment for large scale production in the future. I hired Alexis to help with daily operations and and we began developing production strategies and sourcing large quantities of materials. We realized that we were farther from large scale production of Cx5 than I thought. In manufacturing Cx5 for all of the Kickstarter contributors we began working out real world production issues and developing the manufacturing processes that will carry us to retail sales of Cx5.
As for the video, we have come so far with it and are very proud of what we’ve shot and edited, all without the benefit of a professional crew. But again we realized that we couldn’t treat this as a one-off production for Kickstarter. This was the first in a series, and we had to make sure that it set the tone for all of them. It needed to be the most thorough introduction to Cx5, since we will be releasing many other videos that build on it. We decided we needed to bring in some professional production assistance and have hired a director and an editor to make sure we are getting it right.
What started as a project to fund my first video became the catalyst to truly begin focusing on how Adam Beane Industries will manufacture Cx5 and bring my sculpting techniques to artists and inventors, worldwide. We have more than a Kickstarter project. We have a mission for the business. And you will see the results of all our work on April 1st.
I've heard from so many of you that you're eager to get your hands on Cx5 and try it out, and I know the tutorial video is going to be the perfect guide. Both Cx5 and the tutorial video will be available publicly after the Kickstarter contributors have received their rewards.
So stay tuned. It will all be ready this Spring.
P.S. Check out our first newsletter of 2012 here.